The work of Awa, carried forward and carried farther.

Tokushima is a treasury of food. But however good a product may be, the work cannot last if word of it never travels, and it ends if no one is there to take it over.

So we take on, one step at a time, what this region's work needs in order to continue: delivering products, taking Japanese matcha to the world, telling makers' stories, passing businesses on to new hands, and growing people who can use digital tools themselves. Five businesses that look separate, all facing the same way.